Jeans are equal parts subculture and establishment. Worn as both work clothes and luxury fashion, they are practically universal. This book contains everything you need―and want―to know about jeans. Denim embodies authenticity, rebellion, workwear, and the old west. Denim hunters tirelessly search ghost towns for vintage jeans. Families weave heritage cloth for generations. Craftsman on foreign shores preserve the old ways while designers back home redefine the iconic five-pocket look. And all of us trade stories of how we got that perfect fade.